Nuvate: My Own Swiss Sleep Brand

The idea

Better sleep doesn't need expensive gadgets. In September 2024, alongside my studies, I founded Nuvate as a sole proprietorship: a Swiss brand with a simple routine for clear days and quiet nights. Mouth Tape and Air Strips help with breathing through the nose at night, and Neuro Herbs is a plant-based capsule for the day.

What I do

I run the whole business on my own:

• The shop: built the Shopify store from scratch, with five products (two of them bundles), product copy, pricing and stock.
• Payments: set up checkout and payments, including TWINT, which many Swiss customers expect.
• Marketing: brand kit, competitor briefs, campaign plans and funnel maths, such as the break-even ad return and the most I can pay to win a customer.
• Purchasing, content and bookkeeping, including the VAT returns.

How AI helps

AI lets one person do the work of a small team. I create product images and copy with AI tools, and use Claude Code to plan campaigns and run changes on the store.

I also optimise the shop for AI search, so assistants like ChatGPT and Perplexity can recommend the products:

• clean catalogue data
• FAQ markup on the product pages
• a guide blog with ten articles

Honest by design

The brand promise is honest Swiss self-optimisation: transparent dosing, fair prices and an explanation of how a product works instead of miracle claims. That shapes the copy as much as the products. For example, comparison articles name their sources and dates so they comply with Swiss fair-competition law.

What I learned

Running everything yourself shows how it all connects. A price change affects the ad budget, a slow product page costs sales, and every claim on the label is a legal question. AI tools make the work much faster, but the decisions are still mine.